Linda Frost

Email: linda@lindafrostdesign.com

LinkedIn: www.linkedin.com/in/lindafrost/

 

SUMMARY

Creative Visual Designer / Commercial Designer 

- Have 20+ years’ experience in Commercial Design on both the agency and client side 
- Founder, CEO of Linda Frost & Associates – a Las Vegas-based company specialized in: 
“Creating compelling digital & visual medium to drive business results”
- Assist SMB’s and entrepreneurs in driving their “market success” through compelling digital mediums
- Specialized in digital art, graphic design, new media
- Oversee all aspects of creative vision and design

CORE AREAS OF EXPERTISE

Artistic Conceptualization • Brand Development • Branding & Identity • Creative Direction • Creative Vision & Design • Image Manipulation • Photoshop Retouching • Typography 

PROFESSIONAL EXPERIENCE

Art Director / Visual Designer, Linda Frost & Associates, Los Angeles, California & Miami, Florida, 2009-present 

Specializes in creating visual material that companies need to achieve their marketing objectives

Commercial Design Services: Banner Ads, Banner Design, Brochure Design, Digital Photography, Graphic Design, Logo Design, Magazine Design, Mock-ups, Newsletter Design, Packaging Design, Page Layout, Print Design, Visual Graphics, Website Front-End Design, Website Design & Development, Website Graphics

  • Produce commercial work, incl. website design and development, branding and identity, package design and print design
  • Oversee all aspects of creative vision and design
  • Art direct photo shoots
  • Managed a team of creative and technology professionals

Senior Visual Designer, Linda Frost Design, Los Angeles, California, 1999-2008

Specializes in creating visual material that companies need to achieve their marketing objectives

Commercial Design Services: Banner Ads, Banner Design, Brochure Design, Digital Photography, Graphic Design, Logo Design, Magazine Design, Mock-ups, Newsletter Design, Packaging Design, Page Layout, Print Design, Visual Graphics, Website Front-End Design, Website Design & Development, Website Graphics

  • Produced commercial work, incl. merchandising brand development, mobile application design and development, package design, print design and website design and development
  • Developed brochures, catalogs, collateral, corporate identity packages, direct mail,  environmental design/banners, floral selection guides, logotype design, packaging design, promotional materials, trade show displays and website front-end design 
  • Created professional imagery needed to take businesses to the next level
  • Provided complete design services suitable for any communications challenge

Major Projects:

- Packaging Design: Food packaging designs have been featured in gourmet stores all across the country and in major retail locations, such as Costco, Sam’s Club, Target and Walmart.

Senior Graphic Designer, Paramount Pictures Corp. / Melanie Paykos Design / The Roll Group, 1995-2004

  • Held a number of contractual roles, to incl. working for Paramount Pictures Corp. (1995-1997), Melanie Paykos Design (1997-1998) and The Roll Group (2003-2004) 
  • Conceptualized/designed/produced brochures, corporate identity packages, invitations, licensing sales kits, logos, point of sale displays, promotional materials, sales kits and style guides
  • Coordinated projects with outside vendors and design agencies in the television, film and motion picture industries

Highlights: Catered to reputable brand clients, such as Aerobleu, CBS, Discovery Channel, Mattel, MGM, NBC, Paramount TV, POM Wonderful, Scholastic, Sunkist, Turner Classic Movies, VH1 and Warner Bros. Worked onsite and remotely on 40+ major Art Direction and Graphic Design projects. Worked on ~50 creative branding and entertainment lifestyle projects.

EDUCATION

Bachelors of Fine Arts, 1992

Tyler School of Art - Temple University, Philadelphia, Pennsylvania

PUBLICATIONS

The Pink Panther Style Guide, PRINT Magazine, 04/1998 -- Designer/Creative Director: Linda Frost, Melanie Paykos (of Melanie Paykos Design) -- Project commissioned by MGM as a style guide for their licensees to maintain brand consistency across all usage platforms.

OTHER 

Microsoft Office Suite (10+ yrs)

Adobe: Adobe Illustrator (15+ yrs), Photoshop (15+ yrs), InDesign (~3 yrs), Adobe Creative Suite 5 (10+ yrs)

Interests: Passionate about animal welfare/rights, veganism, environmental issues, running, cycling, swimming, yoga, pilates

Community & Non-profit Activities: Volunteer for SSNAAPE (an agency facilitating the adoption of senior and special needs pets), The Animal Foundation, Las Vegas, Nevada (2006-on) and Toastmasters International (2007-2009)